Reach the Evolving 20-Something Male with launched more than a decade ago with the goal of reaching men with information that will help to improve them and their lives. Today, the goal persists.

In mediabistro’s latest “How To Pitch For PR” feature, we take a closer look at how to get your stories placed on This site reaches 16 million men, many of them in their late 20s and in the process of establishing their careers and other aspects of their lives.

“Takeaway value is huge. We want to give readers something they can put into use right away,” EIC James Bassil tells us.

For more about what to pitch and how to reach, click here. [sub req’d]