Facebook Reach and Frequency Campaigns Can Now Run For 90 Days
Facebook and Instagram advertisers running reach and frequency campaigns can now extend those campaigns out to 90 days in length.
Facebook and Instagram advertisers running reach and frequency campaigns can now extend those campaigns out to 90 days in length.
The social network announced the change in a Facebook Marketing Partners post, saying that it was a response to feedback from advertisers that it will allow them to run de-duped campaigns over longer time periods, and adding:
When running longer campaign lengths, we suggest that you also utilize the frequency cap interval feature. Currently, if you do not break up your longer (90-day) campaigns into frequency capped intervals, then there will likely be very low delivery on some days (we will look to improve our pacing with this in the future).
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