RDA's Allrecipes.com Launches Video Channel

Since its founding a dozen years ago, Allrecipes.com has been a homespun-style site where home cooks can swap recipes.
 
Now, the brand, owned by Reader’s Digest Association, is polishing its image, with the launch of an online video site. Allrecipes.tv features professional how-to videos and an original web series, “What’s Cooking?”, where a host interviews home cooks in their kitchens. The site also will carry 150-plus videos produced by Rouxbe.com, an online cooking school.
 
While Allrecipes.com