Razorfish has handled HSN's display and paid social advertising since last year and is now taking on the client's search work. While the brand's SEM budget wasn't disclosed, such accounts typically range anywhere between $5 million and $20 million, per sources.
The relationship kicked off last month when HSN (also known as the Home Shopping Network) parted ways with iCrossing, which had been the brand's search agency since 2009. While the review was competitive, HSN wouldn't disclose other contenders.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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