Razorfish Gives TV Shot

Digital agencies often say they don’t want to become like traditional shops, but that doesn’t stop them from jumping at the chance to do TV work.
 
Razorfish, the Microsoft-owned digital agency, kicked off a TV and Web promotion for All detergent that began last night during Celebrity Apprentice. A 30-second spot directed viewers to all-laundry.com to see a pair of Internet videos Razorfish created with Celebrity Apprentice contestants Joan and Melissa Rivers. It marks the first time the 14-year-old digital agency has created a TV commercial for national broadcast.


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