Razorfish Formalizes Ad Product Practice
Digital shop launches Co-Lab initiative
Agencies have been partnering with emerging media platforms for years to create new ad products. And on the flip side, over the last 18 months, it's been en vogue for popular social platforms like Tumblr and Facebook to launch agency programs.
Today, Razorfish unveils a program called Co-Lab that aims to further converge the agency and digital platform worlds. Co-Lab is dedicated to cultivating items like branded utilities, native ads and other fancy features with a list of beta partners including Microsoft, Facebook, LinkedIn, Twitter and Foursquare.
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