Ray-Ban Asks Rand Paul Not to Re-Brand Their Sunglasses For His Campaign Fundraising

Ray-Ban doesn't want to be political.

via Twitter

Ray-Ban has asked Republican presidential candidate (And Kentucky Senator) Rand Paul to stop selling $150 “Rand” Wayfarer sunglasses as a fundraiser on its website.

“We learned that the Rand Paul campaign was selling Ray-Ban sunglasses imprinted with the ‘Rand’ logo without our consent. We asked the campaign to remove the product from their site,” said Luxottica spokesperson Jane Lehman in a statement. Luxottica is Ray-ban’s parent company. “Ray-Ban is not at all a political brand – we’re focused on making sunglasses that people love.”

Welp. There goes Rand’s swag.

Well, he can still wear the glasses. But going in and rebranding them special for his campaign without asking first was definitely a no-no. Particularly when you consider the description that went along with the glasses. Talking Points Memo grabbed a screenshot of the page (since removed) and here’s a sampling of the sales pitch:

“I can hear Sen. Bentsen now, “I knew Sen. Jack Kennedy and you’re no Jack Kennedy.” Well, you and I may not be Jack Kennedy, but Rand like Raybans [sic] and now we can all own Rand branded Raybans. [sic]”

“These Rayban [sic] Wayfarer sunglasses are the intersection of politics and cool.”

“Raybans [sic] should begin shipping on May 15th… just in time for a cool Rand summer.”

That doesn’t even make any sense.

But more to the point, don’t co-opt another company’s brand without permission.