Ratings Win of Olympic Proportions for WNBC

No opening night jitters for Olympics coverage on NBC. The New York prime time ratings gave the Top 3 slots to the London Games. The Opening Ceremonies led the way with an estimated 2.6 million WNBC viewers and a 13.5 rating, winning “gold.”

The Nielsen weekly survey ends Sunday, but not before the Olympics registered for weekend programming.

Sunday night took second place with 2.2 million viewers and an 11.4 rating, while night two “settled” for a third-place finish with 1.8 million fans and a 9.3 rating.

NBC did well also with non-Olympic events. The weekly installments of America’s Got Talent (now on hiatus due to the Olympics) landed at number four (640,000/3.3) and five (559,000/2.9).

Also cracking the Top 10, USA Network’s Monday Night Raw. The one-part entertainment, one-part sporting event, marked its 1,000th episode of MNR. The three-hour, live broadcast was broken into three segments—averaging 534,000 viewers and a 2.7.

More after the jump

  • New York TV ratings. Week of July 29:
9th60 MinutesWCBS496K2.5
10th*Fox Saturday Baseball (Yankees/Red Sox)WNYW463K2.4
10th*Sunday Night Bsaseball (Yanks/Boston)ESPN461K2.4


Two other Yankee games on the YES Network found a home in the Top 30 (both games at 17). They scored an average of 412,000 viewers with a 2.1 rating.

In another version of “Reality TV,”  E!’s Keeping Up With the Kardashians tied for 22 (387,000/2.0).

Also at number 22, WABC notched its first appearance for the week with cop drama, Rookie Blue (400,000/2.0).