Range Rover Rolls Out Ambitious Interactive Commercial
In this social media age, many believe the future of advertising lies in heretofore unseen levels of consumer engagement. While John and Jane Doe may fast-forward through pesky DVR commercials, they will – it is assumed – pause and play with something on the iPhone or iPad, if it merits their attention.
That’s the idea behind Being Henry, a super-cool interactive Range Rover film recently shot in LA that allows viewers to click and drag a live-action lead character played by Leo Fitzpatrick (The Wire, pictured) and thus dictate where he goes, and what he does.
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