Ralph Lauren Unveils Branded Versions of His 2012 Olympic Uniforms

While China may have set an impossible to top standard for opening ceremonies in 2008, and London has, well, the actual Olympics next year, at least we here in the US get to brag that we still have a top tier designer assembling our Olympians’ clothing. Ralph Lauren, perhaps the most Americana-ish of all our home spun designers, signed a contract in 2009 (pdf) to handle the opening and closing ceremony uniforms through 2012, after some well received outfits for 2008. Now the label has just unveiled next year’s wardrobe, with 12 Olympic and Paralympic athletes spending a day modeling the new digs for the press (albeit the more specifically-Polo branded type). You can find a photo here, and here’s a description from the AP:

Lauren’s vintage-inspired design for London features a red, white and blue color palette and includes T-shirts, polos, shorts, pants, sweaters, outerwear, eyewear, totes, luggage, footwear, hats, belts and beach towels. The apparel is made of high-performance fabrics and lightweight materials.

Meanwhile, and to far less acclaim, the London 2012 commission has just unveiled its volunteer uniforms, which the Telegraph reports, “resemble those worn by comic characters Dick Dastardly and Muttley.”