RadiumOne integrates Facebook Exchange
Social ad network RadiumOne today announced that it has joined the exclusive group of approved platforms integrating with the Facebook Exchange.
Facebook has about 20 partners selling retargeting ads through FBX, a real-time bidding system where advertisers bid on each ad impression as it is served. RadiumOne’s distinction is its “ShareGraph,” which ranks, scores and evaluates social sharing connections across the web. The company offers sharing products, po.st, re.po.st and via.me, that help it create unique audience segments that take into account data beyond what happens directly on an advertiser’s website.
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