RadioShack Faces Another Round of Backlash Over Data Sale

The company has yet to respond to the controversy.

weird al radio shack

What could be worse than bankruptcy for a formerly powerful company?

When said company attempts to squeeze every dime it can out of its assets on its way out the door by selling customer information to the highest bidder, the resulting outrage and customer alienation put any hope of a smooth transition in serious jeopardy.

Electronics retailer RadioShack, which has begun the process of shutting down about 2,000 stores, made headlines this week for reportedly attempting to sell the private data of its 117 million customers (including 65 million names and addresses and 13 million emails) as part of its bankruptcy auction.

In

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in