Radian6 Buy Will Push Salesforce.com Onto Facebook
Salesforce.com's $326 million acquisition of Radian6 will help finish the customer relationship management company complete its web software integration with Facebook and other social media sites.
Salesforce.com’s roughly $326 million acquisition of Radian6 will help the customer relationship management company complete its integration with Facebook and other social media sites.
The web CRM vendor had been talking about its products integrating with Facebook for a while now. Adding Radian6 to Salesforce.com’s fold — along with the December purchase of Heroku for $212 million– will make the integration happen a lot faster.
This will result in a virtual customer contact center incorporating every possible way that clients might interact with a company, including Facebook and Twitter.
Salesforce.com
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