Can a smiley face actually impact your social strategy? Yes, when it happens to be an emoji.
What used to be seen as a frivolous tween communication method now has real business value. Currently, about one-half of all Instagram captions contain at least one or two emojis—proof that emojis are no longer a fad. In fact, they are one of the best tools you have for effectively communicating with your audience.
From a publishing standpoint, emojis can enhance your tone, thereby deepening your connection with your audience.
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