Rachael Ray To Open Burger Joint

Rachael Ray, the cooking-magazine-author-television-brand juggernaut, says her next brand extension will be burgers. Ray told an audience at the American Magazine Conference in Phoenix on Sunday she will open the yet-untitled “burger joint” in New York, based on 190 burger recipes she has cooked up. “We’ll rotate them,” she said. “Tuna burgers, swordfish burgers, turkey burgers,” Ray said, “I like anything you can pick up with your hands — portable food.” Ray said she also plans to open fast-food versions of the flagship.