Qwiki Nabs Time Inc. Exec
Penn is second Time staffer in as many months to join a media startup
Another traditional media executive is making the leap to digital startup. Last month, Say Media named Time publisher Kim Kelleher president to focus on expanding brand and publisher relationships. On Thursday (Aug. 1) , Qwiki, a New York-based digital media startup, nabbed Time.com's director of business development, Sonya Penn, to oversee partnership adoption strategies for the company.
Qwiki, the winner of TechCrunch Disrupts 2010 Cup, has turned some heads by inking partnership with the likes of ABC News, which uses Qwiki's set of digital publishing tools to create interactive video experiences using images, social media, video clips, animation and voiceovers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in