Qwiki Information Exploration: Didn't Like it on the Web. Love it on the iPad. Why?

Qwiki, still in an alpha release stage, started out as a clever presentation of linked Wikipedia-type information. Give one of the 3 million topics Qwiki has in its content store, it displays a slide show with a good synthesized voice narrating information about what you see in the slideshow. I recall playing with Qwiki’s web interface, finding it interesting, but not something I wanted to use on a day-to-day basis. It was simply faster to go to Wikipedia or some other information source and read text myself.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in