Quote of Note | Tomas Maier

“The It Bag is a totally marketed bullshit crap. You make a bag, you put all the components in it that you think could work, you send it out to a couple of celebrities, you get the paparazzi to shoot just when they walk out of the house. You sell that to the cheap tabloids, and you say in a magazine that there’s a waiting list. And you run an ad campaign at the same time.