Quote of Note | Franca Sozzani

“I ask myself, ‘Why would someone buy Chinese Vogue?’ That’s easy: they read it to find out about that market. Fine, but why would anyone buy Italian Vogue? They wouldn’t–only Italians read Italian. And I love Italy and am very happy to be Italian but I always knew we would have to speak to the rest of the world, and the way to do that was through images. That it was the way to get attention: to push concepts through pictures that other countries would not do.

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