How Qubit Powers E-commerce Personalization and Drives Sales

E-commerce carts are abandoned at a rate of nearly 70 percent, but Qubit can help online retailers counteract this challenge.

QuBit

For many consumers, online shopping is an increasing reality. Still, according to U.K.-based web research company Baymard Institute, online shopping carts are abandoned at an average rate of almost 67.91 percent. That means for every 100 potential customers, almost 68 leave without buying anything.

This is precisely the problem former Google employees Graham Cooke, Emre Baran, Daniel Shellard and Ian McCaig set out to address when they started Qubit in 2010. According to McCaig, e-commerce is growing at a rate of 15 to 20 percent per year, but the industry is still riddled with inefficiencies.

“Lots of e-commerce businesses are still serving the same website to all the different users,” he says.

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