Quartz Names New Publisher

Business startup set for Sept. 24 launch

Quartz hasn’t launched yet, but the business startup from Atlantic Media has already changed publishers. The company is expected to announce today that Jay Lauf, vp and publisher of The Atlantic, will add responsibility for Quartz—set to go live Sept. 24—as he assumes a bigger, corporate role at the company.

One can see why Atlantic Media turned to Lauf to lead Quartz, which is being positioned as mobile-driven. Under Lauf, the Atlantic turned a profit in 2010 for the first time in recent memory and hit another milestone in 2011 when half its ad revenue came from digital, making it a rarity in the magazine industry.

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