Quantcast Launches New Demo, Psychographic Metric

Web metrics firm Quantcast has launched a new product, Quantcast Marketer, which the company claims will provide advertisers with rich demographic and psychographic data on their online ad campaigns-beyond standard click-throughs and impression data.

The free service has been tested by 40 agencies and clients over the past six months, including Lenovo, Scottrade, Kia, Virgin America, Razorfish and Neo@Ogilvy.

Quantcast officials believe that this new data will provide online marketers with more actionable insights on their target audiences, enabling them to better hone future media plans.