If Quality Content is King, is Distribution Queen?

A pressing question was the title of an Internet Week “Make the Stage” panel SocialTimes attended earlier today, a question that is relevant for content creators of all stripes.

In a time when traditional news outlets are dealing with a broken business model and having to compete with social platforms for people’s attention, it seems that distribution through social is not their highest priority. “The most important thing that I think any journalist can do on social is to use it as a reporting tool,” said Eric Carvin, social media editor at the Associated Press.

Michael Roston, social media editor at The New York Times, talked about the outlet’s most-trafficked piece of content in 2013.