QuadrantOne Signs Politico as Affiliate
NEW YORK QuadrantOne, the fledgling online-advertising-focused joint venture among Hearst, the New York Times Co., Gannett and the Tribune Co., has signed on Politico as its latest affiliate partner.
Going forward, the company will begin packaging Politico.com’s 6 million-plus unique users with its 340 or so local news sites to national advertisers as it sells display and video ads on the site. With the addition of Politico’s audience, QuadrantOne’s network now reaches 45 million unique monthly users, according to CEO Andy Ellenthal.
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