Q&A With True/Slant Founder Lewis Dvorkin: Debunking That Sponsorship Thing, Sorta

Back in April, the media world was a-tizzy about True/Slant, a site launched by Lewis Dvorkin that promised to change the online media world. Basically, Dvorkin, a former AOL exec, former Forbes executive editor and former editor at the WSJ and more, proposes two radical things:
1. Contributors will actually get paid money and
2. The site will actually make money.

The reason the mediasphere was in a frenzy was this graf from an April 8 Wall Street Journal piece:

The journalists are paid a small amount, but the plan is to turn them into minipublishers under the True/Slant umbrella.

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