Q&A: Which Brands Won (and Lost) the World Cup?

Big Ballz

It’s all over but for the shouting…and the crying.

Germany may have surprised nearly everyone–especially Brazil–in winning everything this year, but the question remains: which brands came out on top? Which corporations got their money’s worth on the world’s biggest sporting event?

According to Rick Miller, vice president of data and insights for Networked Insights, the three big winners were Budweiser, Hyundai and Castroland the losers were Sony, McDonald’s and Visa.

We spoke to Miller to get more on the why and the how; questions and answers after the jump.

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