Tom Goodwin is not a futurist. However, as the head of innovation for ZenithMedia, he does get paid to see what’s coming around the bend. As we close out 2018 and get ready for 2019, we talked with Goodwin about which “innovations” caught his eye—for good and bad—this year and what he’s excited about for next year.
“Generally, we’re way too keen on everything new and tangible in advertising,” he said. “We tend to want to innovate around things we could buy from a SkyMall catalog, not around business challenges or opportunities.
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