It’s not easy going green.
Ben Curren, co-founder and CEO of Green Bits, a cannabis retail platform, knows this all too well. His company, Green Bits, helps cannabis brands with a point-of-sale system and compliance. It’s a complicated maze of regulation—for example, each state that has legalized cannabis has its own set of rules—and Curren believes he can serve as a back-end and technology service for a budding industry. Of course, it’s not all altruistic. There are rewards for being able to solve an industry’s problems.
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