After winning Adweek’s Cover of the Year award for its series of covers depicting President Trump in a storm, we caught up with D.W. Pine, creative director at Time, about the process behind the covers and staying creative in such a fast-paced news cycle.
The first cover came out in February and showed Trump in the midst of a storm. The most recent, released in September, shows him floating at the surface of a flooded Oval Office.
Here’s what Pine had to say:
Adweek: What was happening in the news when the idea for the first cover came up?
D.W.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in