Q&A: Time's Creative Director on Designing Covers for the News Cycle

The magazine won Adweek's Cover of the Year for its Trump series

After winning Adweek’s Cover of the Year award for its series of covers depicting President Trump in a storm, we caught up with D.W. Pine, creative director at Time, about the process behind the covers and staying creative in such a fast-paced news cycle.

The first cover came out in February and showed Trump in the midst of a storm. The most recent, released in September, shows him floating at the surface of a flooded Oval Office.

Here’s what Pine had to say:

Adweek: What was happening in the news when the idea for the first cover came up?

D.W.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in