Q&A: How Can Brands Find the Right Social Influencers?

teens on phones

When The New York Times runs two different reports on brands partnering with social media influencers over a single weekend, you know the trend is real.

Eric Dahan, CEO of influencer marketing company Instabrand, has a particular interest in this trend–his company’s platform specializes in connecting brands with budding social stars and facilitating mutually beneficial relationships between the parties.

We asked Dahan some questions about the trend; his answers after the jump.

What does your platform do to help brands find influencers?

We have a tagging system that allows influencers to choose their own tags for brands to search when looking for relevant parties.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in