General Electric may be 125 years old, but when it comes to innovative social media campaigns, it's often light-years ahead of most marketers. GE's early adoption of emerging platforms and its willingness to experiment with Snapchat, Vine and Instagram—along with a clear strategy to target an audience interested in innovation and discovery—has positioned the multinational conglomerate as a leading voice in branded content.
Much of GE's success in content marketing can be attributed to Linda Boff, a 12-year company veteran, who in September was promoted to CMO from executive director of global digital marketing.
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