Q&A: Author BJ Mendelson Explains His Beef with Cyber-Hipsters, Social Media
At one point, BJ Mendelson had one million followers on his Twitter account, @BJMendelson. “I didn’t earn them,” he said. So how did he end up on Twitter’s original suggested-user list? Mendelson explains this and other mysteries in his book, “Social Media is Bullshit,” which was published in September by St. Martin’s Press. SocialTimes had a few questions for him. Here are the highlights:
At one point, BJ Mendelson had one million followers on his Twitter account, @BJMendelson. “I didn’t earn them,” he said. So how did he end up on Twitter’s original suggested-user list? Mendelson explains this and other mysteries in his book, “Social Media is Bullshit,” which was published in September by St. Martin’s Press. A veteran of the marketing world since 2001, he is currently pursuing a master’s degree in organizational leadership and plans to work toward a Ph.D.
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