Q3 2014: Facebook grows dominance in social logins

Facebook continues to grow as the dominant social login mechanism around the web, Janrain reports. In Q3 2014, the social network put 2 percent more ground between itself and Google as the main way people log into apps.

46 percent of the social logins around the web happen via Facebook, with Google a strong No. 2 at 34 percent.

Janrain Senior Product Marketing Manager Michael Olson wrote about the current social login landscape:

Despite reports of privacy concerns and young people abandoning the network, Facebook’s value to consumers as a social login provider shows no signs of declining.

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