PwC: Digital Consumption Driving Media Dealmaking
Demand for spectrum, streaming content at core of investment activity
Companies in the media industry are making investments to keep up with consumers' shift to digital consumption, according to PricewaterhouseCoopers' newly released 2013 U.S. deal insights for the entertainment, media and communications sector. Deals activity in the sector is expected to remain "robust" as companies respond to the demand for spectrum and access to deep content libraries.
With consumer demand for bandwidth increasing, EMC companies are seeking merger and acquisition opportunities to gain spectrum, a larger portfolio of services, new customers and to expand their geographic reach.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in