PV Media Launches BreakingNews.com
PV Media Group, parent of the AdOn Network, a contextual and behavioral targeting online ad net, has launched a hybrid online social network catering to news junkies and news aggregation Web site called BreakingNews.com.
The company has hired veteran newspaper journalist James McDonald to run the service as president and CEO. McDonald was part of the team that developed and launched The Washington Examiner in Washington D.C.
PV will use its search engine optimization firm, Prime Visibility, to enable BreakingNews to quickly capture paid search words for breaking stories, the company said, thereby insuring that the new site is prominently ranked in consumer searches.
Although, as PV CEO Steve Rosenberg noted, the term “breaking news” is one of the most searched terms on the Internet, “A highly trafficked domain name like this, encompassing a term that has become such a significant part of the global vernacular, holds tremendous value for advertisers seeking prime...
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