ICYMI, Purina is in crisis mode. Back in February, more than 3,000 dog owners filed a class action suit claiming the brand’s Beneful food had led to health problems or even death for their canines.
At the time, there wasn’t much to the response beyond a statement about how “Beneful is occasionally the subject of social media-driven misinformation.”
That wasn’t quite enough for Purina. Yesterday the company put out a multimedia press release including this TV ad:
The company statement claims that the spot above “began as an internal rallying cry” but became so popular that they felt the need to share it with “fellow pet lovers, retailers and critics.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in