Puma, UEFA Kick It Up with Mobile Campaign
Puma has kicked off a mobile marketing campaign for the Union of European Football Associations (UEFA) 2008 games in 13 countries.
MediaPost reports that once a soccer fan signs up and downloads a ringtone of a team’s song or chants, the ringtone will sound each time the team scores. Also, the system is set up to let the user connect with up to 10 pre-defined friends in a free teleconference to chat about the goal.
Fans in the UK, Austria, the Czech Republic, France, Germany, Greece, Italy, Spain, the Netherlands, Poland, Portugal, Sweden and Switzerland can participate.
(Image credit: Jupiterimages Unlimited)
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