Publishers Partner on Kia Digital Ad Buy
Marking an advancement for electronic magazine advertising, 45 titles representing 15 publishing companies are running ads for the Kia Sorento in their digital editions.
The buy launches Zinio’s newly created Publisher Advertising Network (ZPAN), which was recently reported by Mediaweek. Zinio creates digital editions of magazines for personal computers and Apple’s iPhone.
Magazines have been scrambling to create digital versions of their titles for the PC, iPhone and e-reading devices in the hope of offsetting waning print ad revenue and capturing readers as they migrate away from traditional media.
But
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