Publishers Gird for Grim ’09 Start

As the new year promises to begin with flat or declining print budgets, magazine publishers’ profits are likely to be eroded along with page totals as clients force them to work harder than ever to win their business.

Buyers said they are demanding, and getting, flat or reduced rates and free events in addition to pages, in what one executive termed “open season on negotiations.” Other tactics include putting off buys as late as possible to put pressure on publishers.

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