Publishers Expect eReader Holiday Gifts To Drive eBook Sales
Unlike last year when prices were high and selection was low, eReaders are looking to be a hot gift item this holiday season. With the Kindle and the Kobo at $139 and the new Nook Color at $249, among a handful of other eReaders on the market,
eReaders are commonly given as gifts. According to research from Simba Information, 1 in 5 of those who own a Kindle received it as a gift.
As eReaders turn up under the Christmas tree this year, publishers are hoping that this will drive eBook sales in the days following the holiday.
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