The California Consumer Privacy Act has been law since Jan. 1, but enforcement starts today.
And as the brand marketing ecosystem is forced to comply with the privacy law, publishers have had months to adhere to it, including ensuring their ad-tech vendors are in compliance.
“Businesses should be mindful of the July 1 deadline. And if they haven’t already put compliance efforts in place, they really should work on that,” said Catherine D. Meyer, LA-based senior counsel at Pillsbury Winthrop Shaw Pittman LLP.
Some media organizations have rolled out splashy ad-tech offerings to advertisers such as Vox Media’s Forte platform, which the publisher announced at the beginning of the year in preparation for CCPA enforcement.
It’s a law publishers are also taking seriously in the expectation that more states will adopt similar privacy legislation.
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