Publishers Clearing House Boasts Prize-Worthy Engagement On Facebook
Multichannel direct-marketing outfit Publishers Clearing House usually brings to mind sweepstakes, its PCH Prize Patrol, and magazine subscriptions. However, perhaps Facebook engagement should be added to that list.
Multichannel direct-marketing outfit Publishers Clearing House usually brings to mind sweepstakes, its PCH Prize Patrol, and magazine subscriptions. However, perhaps Facebook engagement should be added to that list.
PCH recently reached the 1 million-like milestone for its Facebook page, which is an impressive feat, but even more impressive is the fact that at one point last week, more than 200,000 Facebook users were talking about the brand, for a stunning 20 percent engagement rate.
So how did PCH reach a 20 percent engagement rate on the social network, when many brands struggle to reach even 1 percent of their fans? PCH Digital Director of Content Kenn Gold shed some light on PCH’s methods in an interview with AllFacebook.
Gold said PCH aims to keep its Facebook engagement at 10 percent, which is still an impressive figure, adding that the company has emphasized posts with images for more than one year now, in line...
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