Publisher Logos Will Help Facebook Users See Where Their Content Is Coming From

Publishers' logos will appear in Trending and search results

Publisher logos in Facebook's Trending section

Facebook introduced an easy way for users to tell when articles in its Trending feature and search originate from publishers.

Product manager Andrew Anker said in a blog post that the social network eventually intends to expand these publisher logos to “all places where people consume news on our platform.”

Publishers can upload multiple versions of their logos to a new brand asset library, and those logos will appear beside their content on Trending and in search results, on both desktop and mobile.

Anker said this feature was developed “in close collaboration with Facebook’s partners” as part of the Facebook Journalism Project.

Anker cited a recent Pew Research Center study finding that just 56 percent of respondents could recall the source of new links viewed on social media sites, adding, “By surfacing publisher logos next to article links, we want to make it easier for publishers to extend their brand identity on Facebook—to enhance people’s awareness of the source of content they see on Facebook, so they can better decide what to read and share.”

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