Publicis Q1: Revenue Up, Growth Returns

Publicis Q1-2010

Publicis Groupe announced a return to growth today in the company’s Q1 earnings release. The holding company reported revenues of $1.55 billion in the first quarter of 2010, up 8.1% from Q1 2009.

“The numbers published by Publicis today exceed even our most optimistic forecasts,” said Maurice Lévy, Chairman and CEO of Publicis Groupe in a statement. Lévy also said he would step down from his position when his contract expires in 2011.

In good news for public relations, the holding company’s Specialized Agencies and Marketing Services (SAMS) group, which includes PR and digital holdings, accounted for 47% of revenue, up from 41% of revenue in Q1 2009.

Publicis Groupe consolidated its PR holdings under the MS&L Group banner in November 2009. The agency’s PR holdings include MS&L Worldwide, Publicis Consultants Worldwide, PublicisLive, Publicis Meetings, Emotion, Freud, and Kekst & Co.

Publicis cited two new account wins for MS&L Group: What’s On (India) and the World Gold Council (China).

RELATED: Omnicom Q1: Profit Down 0.7%; PR Revenue Up 5.9%