Publicis Pulls Plug on Honeyshed

Honeyshed, the closely watched endeavor from Publicis Groupe, Droga5 and Smuggler, is shutting down after Publicis declined to invest more money in the venture.
 
Honeyshed’s management and Publicis jointly agreed to end the venture, according to Honeyshed CEO Steve Greifer. It will cease operations immediately and the site will come down this week or next, he said. The company, which operated independently, will lay off its 10 full-time employees.
 
The site, billed by David Droga as “QVC meets MTV,” never found much of an audience in its 15 months of existence.



The idea behind Honeyshed: get young, attractive hosts to overtly “celebrate the sell” by talking up advertiser products.

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