Publicis Groupe Reports Biggest Q1 Growth in Emerging Markets

Publicis Groupe announced its Q1 earnings today, reporting a 12.9 percent year-over-year increase in revenue to €1.45 billion (about $1.9 billion). Organic growth was 4.1 percent, down from Q1 2011 when it was 6.5 percent, but up from Q4 2011.

The Specialized Marketing Services (SAMS) group, which houses the company’s PR units like MSLGroup, represented 19 percent of total revenue, down from 21 percent last year.

The largest growth was in the BRIC region and what the company calls the MISSAT countries: Mexico, Indonesia, Singapore, South Africa, and Turkey. Revenue was €176 million for those two areas, but revenue growth was 31.3 percent and organic growth was just over 10 percent. Europe and North America both saw some growth as well. The company also said digital results were strong. Digital results are separate from the SAMS division.

“We remain confident about this year despite macroeconomic uncertainties that beg caution. We believe that the second half of the year will see stronger and steadier growth than the first half-year,” said CEO Maurice Lévy in a statement. His comments come after the loss of client General Motors for global media buying and planning. The company is also facing a lawsuit, with a Greek broadcaster saying Publicis closed the Athens office of Leo Burnett without paying money owed.

For more on the earnings report, click here.

MSLGroup CEO Olivier Fleurot tells PRWeek organic growth at Publicis PR firms was six percent for the quarter.