Publicis’ Chief Strategist on the Outsize Impact Mobile Phones Have Had on Advertising
Rishad Tobaccowala says nothing has affected it more
It's no exaggeration to say Rishad Tobaccowala—chief strategist for Publicis and a member of the Directoire, an internal leadership group at the agency holding company—is one of the smartest thinkers in advertising. Tobaccowala joined Mainardo de Nardis, CEO of OMD Worldwide, and Robert Schwartz, global leader of strategy and design for IBM's Interactive Experience group, on a panel at Dmexco about the future of the agency-marketer relationship. After dropping some serious knowledge on the audience, Tobaccowala sat down with Adweek to discuss some of the highlights of the session.
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