Publicis Acquires German Firm, Makes It Part of MSLGroup

Publicis has acquired CNC – Communications & Network Consulting AG, a Munich-based firm that will become part of MSLGroup. CNC, founded in 2002, has 100 staffers in 14 countries. The firm specializes in financial communications and other strategic PR work.

CEO Dr. Christoph Walther will continue in that position. Anders Kempe, president of MSLGroup in the EMEA region will join CNC’s supervisory board. In Germany, CNC will work with clients on financial, public affairs, and corporate comms programs while MSLGroup will work on corporate communications, social media programs, and reputation management efforts.

Over the past year, MSLGroup has launched a CSR division, PurPle; a luxury practice, Be Spoke; and an influencer mapping service for the consumer and healthcare practices called MSLCamp. We asked the firm about the importance of PR to the Publicis scope of business.

“Maurice Lévy has made a commitment to make Publicis Groupe a global leader in communications,” Jim Tsokanos, president of MSLGroup for the Americas. “He has achieved that with creative agencies, with media-buying agencies and with digital agencies. And he is doing the same in the public relations and engagement sector. “