Public Radio Broadcasters Hosting the First-Ever Podcast Upfront
NPR, WNYC and WBEZ are the podcast leaders.
Demonstrating the growth of podcasts, NPR, WNYC and WBEZ are hosting the first-ever podcast upfront tonight in New York City.
The three outlets are the largest podcast broadcasters, with six of the 10 most downloaded podcasts of 2014 among their stable. That includes This American Life, Freakonomics Radio and, of course, Serial.
“Our new research shows that amongst all monthly podcast listeners, 62 percent have listened to at least one public radio podcast in the last month,” said Tom Webster, vice president, strategy and marketing at Edison Research, in a statement.
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