Psychologists Predict The Demise of Social Networks

PsychCentral is predicting the demise of social networks like Facebook: “Meanwhile, big social networks are doomed to fail from the onset, especially ones that encourage you to ‘friend’ people who you don’t really know and aren’t really friends.”

The lifespan of social networks is constricted when the “costs start to outweigh the benefits.” Why? It all boils down to online identity management, or curating of the details of our lives — what we choose to share, when and with whom:

When social networks are small and have small amounts of people in it — maybe just a few trusted friends are connected to you on the network — you spend a lot less time on identity management.